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THE PROBLEM
The Department of Health and Human Services was funding projects to raise vaccination rates and awareness. A non-profit received a grant to encourage vulnerable residents to get vaccinated. The organization hired Strategies for Change Group to create their plan and execute engagement.
THE SFCG SOLUTION
Strategies for Change Group created a program that decreases vaccine misinformation in the African-American community through face-to-face engagement and education. Strategies for Change Group also increased accessibility which increased vaccination participation.
OUR TACTICS
1
Strategies for Change Group increased accessibility with the use of a Lyft program offering free rides to vaccination sites.
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Strategies for Change Group used focus groups, led by teams that had direct connections to the community, which helped to gain a better understanding of the community's motivations and needs.
2
THE RESULTS
Strategies for Change Group wanted to ensure that our message resonated with the community we were engaging with. It is a crucial step for our messaging to be synthesized and accepted by the community. Strategies for Change Group's use of focus groups, led by teams that have direct connections to the community, help to gain a better understanding of the community's motivations and needs. Strategies for Change Group used the data from the focus groups to create a message around family that everyone in these communities could relate to. And Strategies for Change Group also used that data to come up with events that would draw the community in to learn about the vaccine and the vaccination process.
Increase in COVID-19 Vaccinations in Duval County (Jacksonville, Florida)
7%
36%
Increase in COVID-19 Vaccinations in Dougherty County (Albany, Georgia)
Total Number of Contacts Made:
1,440,475
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