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CASE STUDIES

WALGREENS

THE PROBLEM

Walgreens wanted to raise vaccine awareness among students attending Historically Black Colleges and Universities (HBCUs).

THE DEPARTMENTS OF HEALTH AND HUMAN SERVICES

THE PROBLEM

The Department of Health and Human Services was funding projects to raise vaccination rates and awareness. A non-profit received a grant to encourage vulnerable residents to get vaccinated. The organization hired Strategies for Change Group to create a plan to incentivize black residents in majority-black, underserved communities to get vaccinated.

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GASTONIA HONEY HUNTERS

The Gastonia Honey Hunters are a minor league baseball team in need of some direct marketing assistance. After building a brand-new stadium, many people in the community of Gastonia County, NC were unaware of the team’s presence despite their digital and social media efforts.

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