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THE SFCG SOLUTION
Strategies for Change Group created a network of students at several HBCUs in the mid-Atlantic and southern regions through our HBCU Ambassador Program. Utilizing the insight from our ambassadors, successfully put on a series of events leading up to our main event, Walgreens’ HBCU Vaccine Bus Tour.
Our HBCU Ambassadors were the best trusted messengers to engage in their communities with fellow classmates.
THE PROBLEM
Walgreens wanted to raise vaccine awareness among students attending Historically Black Colleges and Universities (HBCUs).
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